Nilofer Merchant, CEO, Rubicon Consulting, is a global high-tech industry thought leader and trusted strategic advisor for companies such as Adobe, Symantec and VMWare. A total systems thinker, she helps the C-Suite with strategy and innovation practices that transform their organization. As Rubicon's CEO, she has built a distinguished team of fellow strategists, who collaborate with a wide range of Silicon Valley executives at client firms including Autodesk, Cogito, Hewlett-Packard, Pinnacle, Riverside, SAP, VA Software and others. Rubicon is well regarded as the firm to turn to when a company wants to win markets.
Merchant founded Rubicon in 1999 after gaining fifteen years of operational experience in key leadership positions at notable technology firms such as Apple, Autodesk, and GoLive (later acquired by Adobe). The experience she gained in pricing, product management, the channel, sales, marketing and revenue generation prepared her for the interdisciplinary aspects of business. Her deep listening and precision questioning are at the heart of Rubicon's work today.
Syndicated by CMP's bMighty channel, Nilofer is a prolific writer and has been published in AdAge, ChiefMarketer, MarketingProfs, RainToday, SandHill.com and The Pragmatic Marketer. A keynote speaker at conferences for The Anita Borg Institute, Women in Technology International and SoftSummit, Nilofer's speaking style is approachable and interactive. Audiences find her presentations practical, visionary and insightful. She has also spoken at Stanford University.s School of Business, Santa Clara University's Leavey School of Business, AJAXWorld, the SAP Research Forum, and frequently does private presentations for corporations. She is the author of Murderboarding™, an upcoming book on business and marketing strategy.
She holds an M.B.A. from Santa Clara University, a B.S. in Economics from University of San Francisco, and is an Interaction Associates-certified Instructor of Facilitative Leadership.
